Staring at a blank post editor is a common productivity trap for site owners and content teams alike. Yoast’s new feature takes a direct run at that problem by generating post ideas drawn from what a site already publishes — and then building out a ready-to-edit draft before a single word is written.
Yoast AI Content Planner is available now for Yoast SEO Premium subscribers. When a user opens a new, empty post in the WordPress block editor, the tool surfaces five content ideas based on the site’s existing posts and structure. Choosing one triggers an automated draft framework that includes a title, an H2 section outline, a focus keyphrase (the main search term the post is targeting), a meta description, and content notes for each section.
The feature is built into the editor itself — there is no separate login, no new plugin to install, and no additional setup. Access comes through any new empty post once Premium is active. One limitation is worth noting: the tool needs a reasonably sized library of published content to analyse before it can generate confident suggestions. Sites with thin content archives will see a low-confidence warning instead of recommendations.
| What You Get | Detail |
|---|---|
| Post ideas | Five site-specific suggestions per session, drawn from existing content and site structure |
| Structured draft | Title, H2 outline, focus keyphrase, meta description, and per-section content notes |
| Idea regeneration | One additional refresh per session if the first set of five ideas is not a good fit |
| Availability | Yoast SEO Premium only, accessible from any new empty post in the block editor |
The ideas are intentionally site-specific rather than generic. Because the tool reads your existing content before making suggestions, it targets gaps in your current coverage rather than producing topic ideas that could apply to any website in the same niche. That matters for SEO: content that fills genuine gaps in a site’s topic map tends to support topical authority, which search engines reward over time.
For agencies managing multiple client sites, the workflow benefit is clear — onboarding a new content calendar no longer requires a separate research phase before writing can begin. Freelancers and independent site owners working without a dedicated content strategist get a similar lift. The feature does not replace editorial judgment, but it compresses the time between opening a post and having something concrete to work with.
Yoast AI Content Planner is available immediately to all active Yoast SEO Premium subscribers at no additional cost beyond the existing subscription.
